In these days surfing on Internet you may find a couple of images which are told to be part of the new Sisley advertising campaign.
One of this images shows some girls while "sniffing a vest". The other one shows the same girls after they drunk.
The allusion to drugs and alcohol is more than clear and you will agree with us that these pictures are really disconcerting and damage the image of the brand.
Please be informed that the Sisley brand has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
Best regards,
Sandra Gatti
Media and Communication Benetton Group Villa Minelli 31050 Ponzano (TV) - Italy Tel. +39 0422 519959 Fax + 39 0422 515060 www.benettongroup.com/press www.benettonpress.mobi www.sisley.com
I think these are called viral ads (work of people but also advertising a certain product in the same time) where the original company have nothing to do with it!
4 comments:
hotttt
In these days surfing on Internet you may find a couple of images which are told to be part of the new Sisley advertising campaign.
One of this images shows some girls while "sniffing a vest". The other one shows the same girls after they drunk.
The allusion to drugs and alcohol is more than clear and you will agree with us that these pictures are really disconcerting and damage the image of the brand.
Please be informed that the Sisley brand has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
Best regards,
Sandra Gatti
Media and Communication
Benetton Group
Villa Minelli
31050 Ponzano (TV) - Italy
Tel. +39 0422 519959
Fax + 39 0422 515060
www.benettongroup.com/press
www.benettonpress.mobi
www.sisley.com
I think these are called viral ads (work of people but also advertising a certain product in the same time) where the original company have nothing to do with it!
SO HOTTTTTTT COUTURE
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