Another brilliant marketing tactic, Coca-Cola and the Park City, Utah-based Revolve apparel company are teaming up for the environment. The companies will launch an apparel collection called Re:Volve for Coca-Cola at the S(eco)nd show in Las Vegas at the end of this month. The line, which consists of graphic T-shirts, is made from recycled plastic Coke bottles to create a completely sustainable apparel collection. The T-shirts are the first step in a series of products the company hopes to introduce under the Re:Volve for Coca-Cola brand. "Our long-term goal is to realize 100 percent reuse of the PET (polyethylene terephthalate) bottles we place into the market," said Scott Vitters, director of sustainable packaging at Coca-Cola. - WWDPhoto Cred: stuff.mit.edu
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