Catherine Zeta-Jones + DiModolo = LOVE

According to WWD, Catherine Zeta-Jones has scored herself a deal to be the new face of six-year-old jewelry brand DiModolo. Zeta-Jones, who is also the face of Elizabeth Arden and T-Mobile, will be feted on Oct. 4 with a cocktail party at the New York-based brand's Madison Avenue flagship. Benny Shabtai, president and chief executive of the brand, also will launch DiModolo's first timepiece collection that evening. The brand is slated to launch a Couture collection incorporating precious gemstones by the end of the year. Zeta-Jones, who succeeds Téa Leoni, was shot by Rankin for the campaign. The new ads will begin appearing in November issues of W, Vogue and In Style.

Uma Thurman, Gwyneth Paltrow, Diana Krall, Meg Ryan, Kiefer Sutherland and Kim Basinger are among other celebrities who recently have been featured in watch and jewelry campaigns. Does that make them old?