marni for h&m launch party

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Last photo: I’m wearing an H&M top, Pegah Anvarian leather trousers, Manolo Blahnik heels.

When I received the minimalist invitation from Sofia Coppola, Consuelo Castiglioni and Margareta van den Bosch for the Marni for H&M launch party I couldn’t wrap my head around what these three would conjure up.

Sure enough, they transformed Lloyd Wright’s Sowden House into a pillow-filled, candle-glowing, celeb-dripping mini-Marrakesh, complete with a performance by rocker Bryan Ferry. It truly captured Coppola’s commercial vision for the collaboration (which you can watch here) and was a blast to be a part of.

The collection itself came to life on the likes of Felicity Jones, Drew Barrymore, Freida Pinto, Milla Jovovich, Lou Doillon, etc., and also lined a closet in the back room for everyone to melt over, and that we did.

This may be a bold statement, but I think this is my favorite H&M collaboration yet! I mean, did you see how perfect each and every piece is (here)?

Photos: 1-10 me, 11 Rumi

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24 comments

  1. Amazing, you got to go to the launch party! I am in love with the Marni for H&M, it will be the first time I make the trek early in the AM to line up and hopefully get my hands on some pieces. I think I have seriously loved and pinned every piece!

  2. Um, yeah – I was the one stuck in traffic on Franklin Friday night wondering why life is so cruel to me as I tried desperately to peek into the huge brightly lit trailer outside the Jaws house! Now I'm sulking because I'm not one to camp outside a store so I'm sure I'll never own a piece of this collection! Marni has been a fav for years and years! I have accessories from 2006 I STILL wear! Glad you enjoyed! …And Bryan Ferry performed? You are killing me!

    http://www.inherentstylela.com/

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