H&M is launching their third Fashion Against AIDS campaign on May 20 and it is all about music festival wear! From clothes and accessories through to tents and sleeping bags,the first festival collection will donate 25% of the sales to youth HIV/AIDS awareness projects and promote the message of safe sex.
So fucking adorable and a good cause – count me in! Wish it was here in time for Coachellllly. Two-ish daysssss!
Behind the scenes pics from the shoot after the jump and more info available: designersagainstaids.com.
Source and Photos: H&M
25 comments
Wow those clothes look awesome, esp. love the detailing on the dress in third pic.
Love your blog btw!
http://glamorousambitions.blogspot.com/
Perfection! The top picture is my favorite… the color just does me in!
Live Love LA
The colors and the prints are amazing
http://cocozaahb.com
I just saw a preview on a blog and I was dying to see the rest. Amzing photos with lovely girls. I can’t wait to buy something of the collection!
I like that white dress with the jacket! I think I just love white dresses in general!
Now this is something I can totally get behind. Love the leopard too.
Love it!
we returne in 60’s ! every picture looks very good
http://www.intuitioncouture.blogspot.com
loving the long dresses and the jeans jacket
http://www.ioleinfashion.com
ohh, the clothes look great
I wish we had H&M in Mexico!
Oh well, I’ll have to load up during my next trip to the states
http://onethousandsixty.blogspot.com/
The clothes look awesome and even more excited that Lou Dillon is working side by side with Josh Beech×D
love the campaign…great idea×D
http://misanthropicpulp.blogspot.com/
xoxo
these are great. i desperately need all of these to wear to denver summer concerts. ugh. i wish there was an h&m here.
soo amazing that they’re doing this. i can’t wait for this line to come out 😀
LOVE h&m.
love your blog! xx
http://life-as-rachel.blogspot.com/
love the sandals in the first pic 🙂
xo
love the harem pants bebe!
wanna be there xx
this is such a cool collection, and the pictures are so great!
oh i can’t wait till this comes out!
the brown leather jacket looks yummy.
I absolutely cannot wait for this to come out. I want some of the maxi dresses!
love the white ruffled maxi dress!
jp xx
http://www.thishopefulheart.blogspot.com
oh my god, lou doillon and josh beech, two of my most FAVOURITE beautiful people in the whole WORLD! wow, wow, wow
is that elizabeth jagger too? hm
I will be waiting outside the store before opening to make sure I get my hands on that white, ruffly dress!
Gosh…I want that zebra dress badly!!
xxx
so pretty. anything with lou and josh as perfection in my books. doesn;t she look a lot like alexa in one of the shots. very similar to her pepe ads.