chloé alphabet: n is for nude

Photobucket Photobucket
Chloé is celebrating their 60th anniversary and in honor of the celebration they’ve launched a digital letter retrospective highlighting the brands heritage by teaming up with 26 bloggers. Every other day, starting on September 25th, a blogger shares a new letter. Each letter is assigned a theme, individually telling a fragment of the story; collectively forming a mosaic of Chloé’s iconic moments, inspirations and heriatage.

Today is my turn and I got lucky letter ‘N’ for….Nude! 

 But why nude? And more importantly why the alphabet? 

“I’ve always thought women look better naked.” – Gaby Aghion 

“N” for “nude” represents femininity, grace and intimacy. As put by the brand, The garment and body work in harmony resulting in a feel-good factor that does wonders for one’s self confidence.”  I couldn’t agree more.

Gaby Aghion founded Chloé in Paris in 1952. As a visionary, she had a unique approach to cataloging her collections. She found numbers impersonal so she switched to letters. Collection A was first, with every item in it given a name beginning with A. The next was B…you can guess the rest. 

The story continues to unfold on  

Joyeux anniversaire, Chloé! And thank you for including me!

facebook twitter pintrest


Leave a Reply

Your email address will not be published. Required fields are marked *