Hi and welcome to because im addicted! I started this blog in 2005 chronicling fashion, music, food (including a culinary school stint!) and art as a creative outlet while unhappy at my full time job. I’ve spent the last decade building what The Hollywood Reporter refers to as a โ€œMini Media Empireโ€ and have been named a favorite by Women’s Wear Daily, Vanity Fair, Lucky Magazine, Refinery 29 and WhoWhatWear, to name a few.

This blog has afforded incredible opportunities and partnerships including a national television commercial, a clothing line and multi-platform campaigns with Fortune 500 brands such as HSN, GAP, Levi’s, LVMH and others.

I can’t imagine what life would have been like if I hadn’t clicked over onto blogger and hit the ‘create blog’ button. So, thank you for reading!

For more of my work please check out the company I co-founded, LEAF.tv, which is a venture-backed, fresh, easy to consume, how-to video commerce brand covering all things…living, eating and fashion. You can also follow my life on Instagram and Snapchat (@gerihirsch).


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  1. Hi! So I was looking at engagement rings on Pinterest and I saw yours and I’m absolutely in love, it’s so beautiful ! Could you tell me where your hubby got it ?! I’d love to see what else they have <3

  2. Congrats on all you’ve achieved! You’re inspiring the rest of us bloggers out there who want to go full-time! ๐Ÿ™‚ Loving you red lippie btw ๐Ÿ™‚

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