Welcome to because im addicted!

I started this blog in 2005 to chronicle fashion, music, food (including a culinary school stint!), and art as a creative outlet while unfulfilled at my full-time job. Over the last decade, my passions have expanded (but yes, still a fashion girl at heart), and I love sharing inspiration for a lifestyle that feels good, especially when it comes to wellness.

I live in LA with my husband, and also work at the company I co-founded, LEAF.tv. We make fresh, easy to consume, how-to video commerce brand covering all things…Living, Eating and Fashion (+wellness) and are the home to The Year Of Wellness: monthly deliveries to look & feel your best.  Demand Media acquired LEAFtv August 2015.

Blogging wise, I’ve focused on what The Hollywood Reporter refers to as a “Mini Media Empire,” and have been named a favorite by Women’s Wear Daily, Vanity Fair, Lucky Magazine, Refinery 29, and WhoWhatWear, to name a few.

I can’t imagine what life would have been like if I hadn’t clicked over onto Blogger and hit the ‘create blog’ button. So, thank you for reading!



  1. Hi! So I was looking at engagement rings on Pinterest and I saw yours and I’m absolutely in love, it’s so beautiful ! Could you tell me where your hubby got it ?! I’d love to see what else they have <3

  2. Congrats on all you’ve achieved! You’re inspiring the rest of us bloggers out there who want to go full-time! 🙂 Loving you red lippie btw 🙂

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