kewwwwwl guerrilla marketing campaign.
“last week i took my friend / “it girl” lauren hastings to the helmut lang store on melrose. they let us play dress up in the clothes. we loved the clothes so much that we decided to adventure around hollywood in her jeep looking for cool places to shoot. we ended up on the side of the road up off of molland. parked the car and started to shoot, lauren got naked and almost caused a few car accidents. it was crazy windy and made it extra fun shooting guerilla style on a sunny california afternoon. after the shoot lauren didnt want to give the clothes back , she loved everything including the leather legging pants and the super cozy sweaters with tons of fashion holes. i told her i would get her something from the collection for her bday..hope you like the photos” – the cobrasnake
More after the jump…
Photos: the cobrasnake
11 comments
GREAT pictures… reminds me a little of where the wild things are… muted colours and you gals looking so wild!!!
Love them… great pictures!
Carissa
http://copiouscouture.blogspot.com
I love their stuff!
http://www.FashionSnag.com
There’s this helmut lang post on Cory Kennedy’s blog too with model Alexandra
http://itscorykennedy.wordpress.com/2010/04/23/i-love-helmut-lang/#more-5742
subtle marketing? haha but amazing photos nonetheless <3
Wow, these are really great!
That sweater is so incredible … Helmut Lang manages to make casual look so impeccable.
HALCOHOLIC.com
Love the photo’s! Great job!
Helmut Lang has wonderful clothes and the husband wife team are so true to Lang’s original style.
abutterflybyday.blogspot.com
Love the photos (:
Fernanda Lucila
ahh i totally just posted these too! so freaking good!
gorgeous pics!
xo
justyna
cute pictures!!
http://miamarionette.blogspot.com