proenza schouler s/s 2011

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“We wanted it to be a little more polished,” Jack McCollough said backstage, before Lazaro Hernandez jumped in: “So we took all these feminine codes—the embroideries, the flowers—and mixed them up in our own way. We wanted to do something without any obvious references.” – via Style.com

J’aaaaadore! Always.

Those arts-and-crafts-y necklaces are a DIY must.

Photos: Fashion Flash

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22 comments

  1. it’s Indulging to hear how they talk about their process of thought, and how they speak about the “feminine codes”. Its true, we have those favourite patterns but they are now getting overplayed. I like hearing that they took my favourites and tossed them around to become unique.

    -Lexis
    http://wuhzu.blogspot.com/

  2. Its indulging to hear the designers process of thoughts. I like how they speak of the “feminine code”. We have our favourite styles and designs that get overplayed. However, now that take my favourites and throw a unique spin on them. Perfect!
    Love the blog, its a favourite to keep an eye on!
    -Lexis
    http://wuhzu.blogspot.com/

  3. I like the idea of not having an obvious reference. Collections that arise from pure imagination or at least the ability to put things together in a discrete way is fascinating to me.

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