build your own jeans with 3×1

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3×1 is nestled in the always bustling SoHo neighborhood in New York City and references designer Scott Morrison’s third venture following Paper Denim & Cloth (1999) and Earnest Sewn (2004). Derived from the denim’s standard weaving construction, 3×1 Right Hand Twill, 3×1 is defined by transparency, value and uniqueness with only one location at 15 Mercer Street where the retail, design studio, gallery space and manufacturing take place right in front of our eyes. With a total of 4,000 square feet of retail and 3,200 square feet of design studio space, 3×1 is giving consumers the entire denim cycle from conception, manufacturing up to eventually taking a new pair of jeans home to wear. The storefront is captivating as you notice an immense collection of denim fabrics displayed in the gallery. Upon further investigation, we learned that the denim is of the highest quality emanating from Japan and North Carolina. With its great history and tradition of great denim, 3×1 creates an environment where each consumer is tailored and given the opportunity to create a one of a kind pair of raw or selvage denim jeans. ” – Yatzer

Ummm awesome.

To learn more about 3×1 check out this brief interview with the Co-Founder and Designer of 3×1 Jeans, Scott Morrison and/or check out their site 3×1 (where they also sell their limited denim and accessories).

Photos: Ian Allen for 3×1

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