“Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.” – Andrew Miller, a brand strategist, says of his project, Brand Spirit
Makes you think…when common objects are stripped of all their colors and labels, can you still recognize them?
A list of the brands associated with the above 7 pics and 7 more de-branded items after the jump!
1. Maxell
2. White-out
3. Conair
4. Heinz
5. Tabasco
6. Zippo
7. Scotch
Duracell
Kleenex
M&M
United States dollar
Red Stripe
Trojan
Sharpie
Sources and photos: Trendland and Brand Spirit
17 comments
What an awesome project. I totally love the idea of hiding the branding and letting the object be the basic object.
That's a good idea! I love it
http://www.justreptilia.com
xx
What a cool and unique idea. xoxo
Love the concept!
With hearts,
Janet
http://missrockcouture.blogspot.com
tabasco.
oh i really like this.
xx
What an interesting project, and really great to stop and make you think about how much brands impact your own life.
http://21problems.blogspot.com
Love this what a great idea.
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I love the idea.
http://www.atitelavoyacontar.blogspot.com
So simple. Everything becomes so beautiful when it's striped of all branding and weird colours, afterwards it's just pure perfection and you actually can see the item instead of the actual brand it represents!
http://www.melbournetime.wordpress.com
Oh,objects do change significantly. Sometimes can't even tell what it is!
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Sick project. Such a great commentary on our society. Thanks for sharing !
Cheers – WGWIZDOM
really cool
http://youngandimpressionablee.blogspot.com.au/
xx
I find the simplicity of this so cool.
I find the simplicity of this so cool.
I fing the simplicity of this so cool.
Impressive!