British designer Stuart Vevers made a confident debut for Coach Fall 2014 at the American leather goods house’s first-ever ready-to-wear presentation. When Vevers, who previously helmed the LVMH-owned Loewe label, was tapped to replace Reed Krakoff last year, insiders wondered about the need for a clothing line from Coach. Could Vevers make it relevant?

Welp, he sure did!

Vevers approached his new project by asking himself what makes Coach unique in the fashion world. Its Americanness was the answer he kept on coming back to. So he gave good ol’ U.S. of A. classics like the jean jacket and firemen’s coats fashionable tweaks, putting a removable shearling collar on the former and cutting the latter in rugged leather with suede accents and heavy-duty brass closures.

He also killed it in the accessories departement with things like shearling-lined, rubber-soled wedge boots and pebbled-leather cross-body bags.

Officially smitten, Coach! Officially smitten.

Source and photos: Coach Fall 2014 via  style.com