“But first, let me take a selfie!” That’s exaclty what Equipment had in mind when they tapped Canadian-Ukrainian model, Daria Werbowy, for their Fall/Winter 2014 campaign. Quite literally.

Equipment let Werbowy do all the hard work by having her turn the camera on herself  for a selfie series. Over a two week period she transformed her looks using a variety of wigs and getups at her home in Ireland.

What do you think? I’m loving it! Selfies for the win!

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p.s. she also made a video which you can watch here.

Photos: Daily Mail