March 28, 2012
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brand spirit by andrew miller

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“Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.” - Andrew Miller, a brand strategist, says of his project, Brand Spirit

Makes you think…when common objects are stripped of all their colors and labels, can you still recognize them?

A list of the brands associated with the above 7 pics and 7 more de-branded items after the jump!

1. Maxell
2. White-out
3. Conair
4. Heinz
5. Tabasco
6. Zippo
7. Scotch

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Duracell

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Kleenex

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M&M

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United States dollar

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Red Stripe

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Trojan

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Sharpie

Sources and photos: Trendland and Brand Spirit

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