carven fw 2010

This French house is painfullllly chic. Could you not just

“The revamped brand was established in 1945 by Madame Carven, wife of Swiss industrialist Réné Grog (1896-1981), the House of Carven originally catered to the petite woman. The move was bold and innovative during that time. Niche market targeting was almost unheard of. But Madame Carven who stood only 1m55 believed that petite woman should be able to dress up well also.

Through the years, the House of Carven has expanded its reach, and currently designs, manufactures and markets a line of ready-to-wear and accessories for women, apparel and accessories for men plus fragrance and perfumes. They are most famous for their perfume ‘Ma Griffe’ but I have a hunch that will soon change.” – fashion windows

Photos: bad looking.

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